Stray Kids are who JYPE see as the face of the company now

Reading the stock reports which will be based on discussions with stakeholders in the company in recent months already showed the pivot towards Stray Kids and how they are expected to drive the company going forward.

But then you also see things such as their new A2K video of launching a new group in the US and the video starts and ends with Stray Kids music. 3 Stray Kids songs represented in the video with one solitary Twice instrumental. On top of that this is for a new girl group as well. People will say this means nothing but they'll choose songs for brand recognition value.

Only in Japan do Twice probably remain the face. South Korea will always be JYP and from a more global perspective multiple things point towards it being Stray Kids. When Stray Kids inevitably get a proper world tour again before Twice who will stick to spending most of their time in Japan and then probably the US, it'll show it more clearer as well.

Knetz opinion might disagree Skz are nugus in Korea twice has 3 national hits under their belt

Quote from Blanched Ginger & Honey Mammoth (583)

Knetz opinion might disagree Skz are nugus in Korea twice has 3 national hits under their belt

For Knetz the face of the company is JYP himself.

Quote from Blanched Ginger & Honey Mammoth (583)

Knetz opinion might disagree Skz are nugus in Korea twice has 3 national hits under their belt

Yes but JYP cares more about international specifically US popularity now and SKZ has the potential to be big.

i don't think so, skz still needs to do exceptionally good internationally for them to be considered above twice. Simply selling more albums wouldn't do that. They did chart in bubbling under without any gimmicks or remixes anf if they can continue charting their stuffs in spotify US, enter hot 100 US every cb, chart well in spotify global then yeah they can be in a position to be considered way above Twice, until then I don't think so.

Quote from Oven-Grilled Apple & Lavender Boar (787)

i don't think so, skz still needs to do exceptionally good internationally for them to be considered above twice. Simply selling more albums wouldn't do that. They did chart in bubbling under without any gimmicks or remixes anf if they can continue charting their stuffs in spotify US, enter hot 100 US every cb, chart well in spotify global then yeah they can be in a position to be considered way above Twice, until then I don't think so.

I'm talking from the company perspective and how they see it judging by their actions.

Every fan will have a different opinion on what a group needs to do to be seen as the face

Onces can say what they want, but It's as clear as water. Just look all the media JYP covered for Stray Kids #1 on Billboard 200.

Twice is much bigger than stray kids overrall so NO

Quote from Deep-Fried Corn Studded DooDoo (258)

Twice is much bigger than stray kids overrall so NO

This isn't about who you think is bigger but about who JYPE thinks is bigger.

When they send Stray Kidz on another proper world tour whilst Twice spend most of their time in 2/3 countries it'll be even clearer which group the company feel the global demand is out there for.

Y'all setting up my boys on a daily basis. Aren't you tired of this boring topic?