Why are million sellers like aespa, nct, svt, enhypen, etc, doing horrendous in spotify?

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    Because those groups are generally unknown outside of kpop fans.

    Aespa got 700k of their sales from china which has no Spotify or YouTube. Nct also has a large portion of their fanbase from china and Korea.

    Casuals don’t like their sonsg

    kpop is still not as big in the west as they would like to be tbh, only bts and bp

    I think OP is saying some of them are flopping even for K-pop standards

    the options are:

    • big fandom/mass buying in a country without Spotify like China or where it's not very popular like Korea
    • their international fandom has a lot of multis who buy a few albums each because these people tend to like collecting, but they also listen to a lot of groups and don't prioritize the most recent comeback when listening to music on streaming platforms (I know of a lot of people like this)
    • big fandom but the song just sucks

    How is Enhypen doing horrendous? They're doing fine. Casuals don't like the new song, it's ok. You forget they're just a year old group, building streaming fandom takes time.

    Aespa have over 200M streams in Spotify for 2022 with only a few songs, and their songs like NL and Savage are in the top streamed k-pop songs of 2021 in Spotify, incl better streams than songs like Alcohol-Free, Mafia in the Morning and Scientist.


    That's not horrendous, so don't write them off that fast.

    Do people realise the concept of fans not liking the songs themselves instead of the group?


    Somehow everyone's so caught up in how playlisting hype etc etc increase the streams but I never knew this simple concept would be so hard to grasp. People not liking the songs being released. When all the groups have had divisive reactions recently.

    Quote from Dried Orange & Olive Lamb (662)

    Aespa have over 200M streams in Spotify for 2022 with only a few songs, and their songs like NL and Savage are in the top streamed k-pop songs of 2021 in Spotify, incl better streams than songs like Alcohol-Free, Mafia in the Morning and Scientist.


    That's not horrendous, so don't write them off that fast.

    they chaerted for 1 day, wake up

    Quote from Broasted Confit of Mammoth (320)

    These groups get mid af streams even on chinese platforms like qq music

    that's the thing that i don't get - aespa by far outsold bp's 2020 numbers and while it's largely due to china, aespa are a lot less popular than bp even there if we go by numbers on platforms like qq music or weibo


    i think it may be that bp have more gp interest while aespa have more hardcore fans that will buy their albums? when/if sm hard launches aespa solo activities, i think c-bars will stop spending less on aespa's group activities and start saving up for solos. rosé bar limited their sales for the album a lot because they bought almost 200k for her solo not long after

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