It's been a few years since ITZY has debuted, but it feels like their thunder got stolen by the newer debuted groups such as AESPA, IVE, and LSRM.
While ITZY has captured the scene with a few hits and minor hits, their engagement level and general popularity has dipped, and their style and sound has not been the strongest.
Would it be better for JYP to reconceptualise the group and give them a different sound, style and look? While it may not be what their fanbase would be expecting, I can't help but imagine it would be better for the long haul to give them something more relevant to the current trends.
