How does playlist work in Spotify?

  • Recently I see many post about ive and spotify.


    I obviously know what playlist is in Spotify, but is company the one who put their artist song on Spotify or company ask for the creator to put it in or it is up to creator's wishes to put the song on their playlist??


    I also heard about playlist reach. I search for it:


    Playlist Reach is the total number of followers of all playlists that feature a song from that artist.


    Is having a high playlist reach a bad thing(like ads to increase views on YouTube?)


    I'm completely out of curiosity because I am really into these kind of charting and data of my faves.



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