Sm is good at the pr, I agree. The majority of a groups success comes in their marketable image and how the public view them. SM has always produced idols how have great success in this sense and aespa is another on of their successes. Gotta commend a hard working team, they’re handling aespa well,
Check the threads and discussion topics and you'll see half and more of it is SM/Aespa antis and stans of other (girl) groups getting all frenzied up and hyper with every news of an Aespa comeback or other Aespa activity.