Are vocals important for global/American success?

Quote from Stewed Almonds & Avocado Ostrich (790)

Nope. See Taylor Swift’s whole career.

Taylor Swift has written all her songs, and has had huge hits worldwide. Has held concerts in stadiums, as a matter off fact, she had a concert in Japan in 2018 and sold out the Tokyo Dome. lmaoo Kpop fans should never be allowed to even talk about music.

It's the overall package dude, especially the music.

What's the use of great vocals if songs are dated and cringe?

Quote from DooDoo Glazed Pork Chops (920)

Not at all. there are so many western artist that are huge but can't sing so clearly america doesn't care about vocals. And like you've pointed out, three kpop groups huge in america are the weakest vocalists when compared to some other kpop groups.

So who can't sing? Curious who you think can't sing in the west. I smell an SM stan lol Hope you're not gonna bring up rappers. As far as the 3 kpop groups who are relevant in America, it's because they are the biggest acts in the genre. Aren't Twice the highest selling gg? BP probably the most impactful gg world wide and BTS are head and shoulders above kpop period. They (Twice and BP) are relevant in America because of the niche fan base kpop has.

Quote from Oven-Baked Fennel Turkey (972)

So who can't sing? Curious who you think can't sing in the west. I smell an SM stan lol Hope you're not gonna bring up rappers. As far as the 3 kpop groups who are relevant in America, it's because they are the biggest acts in the genre. Aren't Twice the highest selling gg? BP probably the most impactful gg world wide and BTS are head and shoulders above kpop period. They (Twice and BP) are relevant in America because of the niche fan base kpop has.

Your nose needs checking then because it is wrong. But that's to be expected when you clearly haven't read the OP's question.

You're just saying that they're big. Yeah, we know that. The question was about vocals and objectively those groups are all really weak... good vocals=/= success, bad vocals =/= failure.

Quote from Baked Saffron Rabbit (719)

? Are we forgetting the many times that American and other western artists haven't sung live but lipsynced?

Don't act out that misplaced, undeserved American/Western superiority complex again, pretending all the top American artists rarely or never lipsync because it would be the biggest lie told by someone this year.

True but they will drag your group for not singing live. Take it from me an ARMY. Western stans will try to find the ones that are not live and spread it to justify that kpop only lipsync and like factory made. Thank goodness BTS has done countless of love performances so we can slap back. But for acts that supposedly have stellar vocals but lipsync.. well it won’t be pretty.

And it’s funny why kpoppers said BTS vocals are weak because real professionals kept on praising their vocals. Maybe you kept comparing them with vocals of idols recorded from studio? Watch their live concerts and compare with other groups live concerts. Then you’ll see why BTS kept gaining fans even to this very day. And please stop equating high notes to good vocals lol