Why don't more companies try the speed-run idol process like Produce?

  • I know the most common standard contract for idol groups is 7 years, but is that really necessary? Produce has shown that the short-term contracts have created some of the biggest superstars in Kpop and they're all on their own way to their solo careers. Many have became drama stars on the small screen, getting many CFs and ambassador roles and some are some of the biggest solo music artists of their generation. The others are all around in variety scene here and there, hosting radio shows or modelling work etc.


    The standard 7-year contract is unnecessary and only holds the group for way too long in most cases. Shorter contracts give both sides more freedom and for companies, they're a way of "filtering" out the real stars from the fillers and allows them to get more money from the solo stars that the public has latched on to. Companies will only need to cater to one or two stars rather than the common 6-10 membered groups, cutting down a whole lot of costs and getting paid when the solo star go on variety show, acting projects or CF opportunities.

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  • It probably work for idols that only need a kick-start or step stone for their solo career. It doesn't work for idols who want a long term career as musicians or for companies who want long term profits.


    Besides, those idols could make it that far because of the produce hype. This wouldn't work out at all for anyone otherwise

  • Companies should promote their group like how CJ(whatever produce agencies is) promote Produce group with lot of content. One of the problem I see is that companies decide to have no content between comeback.


    Izone have many fan content, they have group variety every comeback andthey comeback quick. Even between drought they will have enozi cam every week. I think this show be how Companies promote their group.

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