RE : Do people exaggerate Min Heejin's impact on SM's groups concept?

    I don't know. But i feel SM is doing fine without her. Talent is present every corner.


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    Do people exaggerate Min Heejin's impact on SM's groups concept?
    people here act like she single handedly created all of those iconic fx, shinee and rv concepts and teasers, but if i am not wrong she was only a part of a whole team? as you all can see, groups like aespa and rv still get to release some of the best teasers and concept aesthetics in the industry even after min heejin left sm, so i dare say she wasn't exactly a deal breaker.

    i also find it funny that the same people that hate sm and sm groups' guts are already stanning an undebuted group just…
    OP

    Probably. I already saw people acting like Hitchhiker was the backbone of SM's producers and after he left.

  • AllKill VIP

    To be honest i don't think they exaggerate the impact she had she gave us lot of good concept and good aesthetic


    But what people exaggerate is her actual skills nowadays her latest work she did with SM were one of the weakest concept SM GROUPS had

    It looked like she gave everything at the start but at the end she had no creativity anymore


    But tbh i prefer the direction that SM groups are taking right now, i don't who SM hire but between "feel my rythm" "psycho" the reve festival, the NCT concept teaser, and the whole concept of Aespa

    The new visual director of SM is doing an amazing job

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