1. The girls have been complaining about source, and as badly as I would want them to stick together, part of me also wanted them away from that god awful company. The slippery stage did not happen once, it happened 3 times. They've had to cancel multiple greets and shows as it was not safe for various of reasons. They even put them at risk at the start of Covid.
2. Garbage promotion, Mago wasn't the first time their sales dipped, and that's because the promotions tend to be ALL OVER the place, and they lack stock. They weren't trying to break into other markets either, they would had made it in Japan if there was more effort involved, but nope. Didn't even bother trying in int. Solo work was non-existent for most of them, even though it would had also greatly helped.
3. Song choices, since they want to focus South Korea and no where else, they should had been listening. TFTMN was a success because it struck an emotional cord with the public. Then they followed it up with Sunny Summer, and the public went ''The fuck?''. Contrary to what people believe on here, they didn't flop because ''all their songs sound the same'', KR had no issue with this, they just cared about the quality of it and they can actually understand the lyrics, so if the lyrics are jank, it won't do well.
MGT, Rough, Navillera, all sound the same, right? They all did really great.
Fingertip, change, did poorly.
Love Whisper didn't do as bad, not the height/peak good, but it did okay.
Summer Rain had complaints it was boring and too slow, boring was also a complaint I saw often for Sunny Summer.
TFTMN did amazing, not peak amazing but really good. Sounded like their old stuff, but it really gets messy from here on out.
Sunny Summer, KR said it was forgettable, and they already dealt with not liking Fingertip, so their trust is starting to fade.
Sunrise got skipped, it didn't get any comments about it at all from KR. Here, sure, people complained, but this forum isn't KR. We do not have the same tastes as them nor the same reasons.
Fever, why. Just why. This further ruined their trust. This was the nail in the coffin for the public.
The poor promotion, constant lack of stock in physicals meant even if the fans wanted to support them, there was issues. Shows/meet ups getting cancelled, lack of merch, etc. This management was awful.
The girls have commented a few times how rude for lack of better wording that the company ceo and management can be. They did not appreciate the girls at all.
It wasn't just one thing, it wasn't only digital as they had physicals(whenever the shit was in stock), it was multiple issues.