"The use of fan fiction as a marketing tool for enterprise investment companies such as YG and SM"
This says so much and so little... if they really use fanfiction as a marketing strategy and make it work, we may be facing a fundamental change in fandom dynamics. Imagine if Western artist are forced to follow this...
Actually, even if they fail, people already will make a big fuss out of this, no one will forget the word 'kpop' in the future lmao.
(They will have to pass knetz bashing tho... such a bad timing to push something related to RPF).
There is also the possibility that they encourage RPF but only PG rated and with no romantic/sexual undertones. They will have to wipe clean all of wattpad and I can see the platform dying after this.
Anyway, As a shipper I have always ALWAYS encouraged people to keep their ships private, only use secluded websites and never talk about ships under the members twitter, official content or public post of any kind.
I will not like to see my boys involved if this promoted RPF has romantic undertones of any kind so BH better stay away if that's the case.