SM proving again why they are the smartest company

They’ve somehow managed to get other fandoms to promote aespa and Coachella I didn’t care about it before but now I’ll be watching

Yup. SM is very good at media play and publicity. But they sucks at keeping the hype or topping expectations. Example SuperM, Girls on Top - all were hyped to death but expectations are way higher than reality. Maybe that’s why their acts are successful but not exceptional.

Quote from Basted Rice & Mammoth (811)

Yup. SM is very good at media play and publicity. But they sucks at keeping the hype or topping expectations. Example SuperM, Girls on Top - all were hyped to death but expectations are way higher than reality. Maybe that’s why their acts are successful but not exceptional.

What are you talking about? Girls on Top as a temporary project group charted better than most K-pop groups incl TWICE with no promotion, they just released a performance video.

And SM SUCK at mediaplay/publicity/PR/hype promotion, they always did.

If there's ANY company that's a master in PR and effective mediaplay, then it's YG, they even managed entire fandoms to call YG 'Papa YG', basically 'Daddy YG' and mean it, and make entire hordes of people believe that YG groups were the only 'real artists' in K-pop and that all their groups incl 2NE1 and Blackpink wrote and produced everything themselves.

Now THAT is real mediaplay and promotion power.

that coachella performance better be good and well prepared the way how SM mediaplayed it

every month i see posts on anon with this same headline istg

Sm Stan’s are crazy bruh, y’all will hype up this company for anything