Itzy: when did their music/concept start losing its spark?

I see many opinions here that Itzy is no longer interesting musically/conceptually. But when they debuted in 2019 they were a breath of fresh air. To you, when did their music/concept take a U-turn and start losing its spark like at debut?

I like their recent music more. I want more songs like MITM and Loco from them.

Their tts were great until Not Shy, MITM was worst but at least its catchy compared to Not Shy, Loco improvement, but still not on the level of Dalla Dalla/Icy/Wannabe

2021

Looking at their streams international fans like their music still. Korea doesn't care for them after dalla dalla

GG stans aren't loyal and easily got swayed by new fresh faces. JYP giving them music doesn't help at all.

When they started not doing well in korea? Yup success stanning is common in gg world.

When JYP got lazy and rested on his laurels and made no effort to freshen up their sound/concept, even when it became clear aespa were a huge threat

Also, still really think the pandemic hurt ITZY a lot more than many other groups

I would say their releases in 2021 have not been my cup of tea.

Their music is still great

they lost it when stans that care more about charting, sales and placement than the music itself.

like jfc lol, how do yall enjoy music like this if all you ever do is trying to find the next IT group, girl, boy, whatever, and then start trailing for rankings. Yall have the attention span of a baby

I love contents by Itzy, their music great, they try to experiment. And not just this group, there're a bunch of other groups doing contents for fans and still releasing music. I think that's great. More songs for my playlist, and more YouTube to watch.

Not shy was their downfall

they lost it when their success stans jumped to aespa and ive.

itzy was never interesting,it was always a bubble created from the copy of BP. And people is not stupid

Not shy definitely

I think the spark is growing.? Voltage was a throwaway, but their last Korean comeback was their best. Loco is their best title track and it picked up a lot of hype over awards season.

Itzy have never been interesting lol the most interesting thing is that they managed to debut and they’re the next girl group after twice, that’s it. They wannabe Blackpink so bad

Can we stop calling every girl group a blackpink wannabe? Itzy is nothing like blackpink

Wannabe was great, JYPE didn't follow it up like they should. Instead they released Not Shy which was bad in every sense. Only interesting part about the song was the ITZYYY memes, not showcase of their skills or talents while new ggs were debuting and getting hype

styling was bad, look at the ggs popular with kteens, BP, aespa, IVE stayc, they all had luxury outfits and trendy looks while Itzy looked like a 2009 gg.

Lack of individual promotions. JYPE could have done something with Ryujin and Yuna popularity but they kept the ot5 or nothing strategy which is not helpful for ggs.

And the last factor is luck. Itzy just used all of theirs with Dalla Dalla but nothing else is clicking

when they started just repeating the same things over and over and over

yea- I get it- going hard and singing with energy is really really great

but when ya keep ondoin it like--- nah. that's wearing on my ears.

I'm not asking for a cutsey concept but probably something a bit more serious and dives for vocal color or HECK EVEN A BALLAD wOULD DO