JYP had the biggest advantage in 3rd gen. No group was doing so good as TWICE.
On top of that they had 2 new boy groups that did better than YG and SM new boy groups.
But BP came and quickly they surpassed TWICE and became the number 1 kpop girl group internationally.
And also with boy groups JYP couldnt come close to BTS.
What went wrong? Did JYP groups miss the charm and appeal that BP and BTS have and that people in the West like? Were their songs too cute or Korean?
Or did they miss the individualism that Americans and other people in the West see in BTS and BP?
Or did JYP make mistakes?