[theqoo] [EXCLUSIVE] NETFLIX'S HUMILIATION... BTS LIVE SPONSOR TALKS FALL THROUGH
Netflix, the online video streaming service that live-streamed BTS's comeback concert to 190 countries worldwide, reportedly discussed sponsorship with domestic and international companies, but the deals ultimately fell through.
According to the performing arts industry on the 24th, Netflix held discussions regarding sponsorship with multiple major domestic and international companies ahead of BTS's Gwanghwamun comeback live concert, "BTS Comeback Live: ARIRANG." An industry insider stated, "I understand that Netflix discussed sponsorship with a South Korean national a1rline, but the deal fell through at the last minute," adding, "They were unable to finalize the matter at the final decision-making stage."
Netflix approached not only a1rlines but also global credit card companies and world-renowned internet companies famous for search for sponsorship, but was unsuccessful. It is reported that the amount Netflix proposed to these companies alone approached tens of billions of won.
While Netflix has generally not attached advertisements or sponsorships to its original content, there have been exceptions. The globally successful "Squid Game 2" also engaged in marketing collaboration with Kia.
Netflix invested heavily to host the BTS Live event. This is because, while guaranteeing the intellectual property (IP) rights to HYVE, Netflix fully bore the event's operational costs, estimated to be in the tens of billions of won. A Netflix official stated, "It is true that we held discussions with domestic and international companies regarding the BTS concert," but declined to elaborate further, adding, "However, it is difficult to disclose the detailed contents of the contract externally."
Meanwhile, although the event reaffirmed the status of "world stars" by attracting 18.4 million viewers worldwide, it fell short of market expectations that tens of millions of people would watch.
source: https://www.hankyung.com/article/202603254765i
original post: here
1.
"[Exclusive] Haughty Netflix... Rejected by Hundreds of Billions of Won in Advertising Sponsorship for 'BTS Concert'"
2. That's what you experience if you invest in HYBE... ㅇㅇ watch closely. Other companies too
3. Meanwhile they were going around bullsh*tting about 300M viewers tsk tsk
4. Oh dear... So that's why the government loudly and generously poured in 30 billion won in tax money to hide the fact that it failed. They even sent out dramatic text messages and supported the event with 15,000 staff
5. So you're saying they asked Korean Air, Hyundai Card, KB Card, or Naver for sponsorship but got rejected?
6. Only the politicians were turned into fools here
7. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
8. But do you guys enjoy bashing your own country's idols like this? Do you want them to fail this miserably?
> Where were you when other 'country's idols' were promoting?
> If they had succeeded honestly, wouldn't everyone have cheered for them? They're poisoning K-pop by badmouthing other teams, so it's better if they fail quickly
> Domestic idols ㅋㅋㅋㅋㅋㅋ What do you think about the fans of those domestic idols beating up other domestic idols, causing trouble in every direction, and acting like jerks? Even overseas, ARMY is ranked among the top 3 worst fandoms
9. Of course advertising companies and sponsors are a different thing...
10. Return our taxes
