Can a group with universal critical acclaim like NewJeans ever come from kpop again?

Quote from BIGnorBANG

Bang Bang couldn't standby and allow another group outshine his boys on his watch. He had to interfere to make sure his group would always be at the top, at all costs. I'll say this, and I'll say it again. He'd sell his entire company if it meant BTS were guaranteed at least a Grammy.

Yet he does not care about the members who have the ability to get critical acclaim. He would rather have them make milquetoast music that they themselves don't like so that they could make money for his company. Bang treats BTS as a cash cow and BTS are too comfortable in their position to ruffle feathers.