The only way how he promoted his song without that people knew he even had it so people would go and listen to it just cause other people would send it around the web
I mean many people said if Hybe really had tried to promote it, they wouldn't had let him do whatever he did to the song, so he tried to get attention to get the song known or else nobody would've even know that he droped this thing
I also just know it cause people had send this clip around and said "the audacity that Hybe let's him do this without promoting it so he does this as promo instead"
i actually dont think the song was as bad as some people say; i enjoy it from time to time
but anyways... exposure is good... right?