QuoteDisplay MoreADOR's response to the certification of contents sent by NewJeans1hsource: naver695225
1. Regarding the request to take all necessary actions as NewJeans' management company concerning HYBE's decision that "We can just abandon the new and create a new plan":
ADOR essentially distanced itself by stating that the report was written by HYBE. After demanding an explanation from HYBE and receiving it, they said, "We have confirmed that this does not mean HYBE intends to abandon NewJeans, nor does it indicate any specific actions have been 'decided' or 'instructed'." They added that it is difficult to conduct audits or take personnel measures against HYBE's staff.
Specifically, they mentioned that the idea proposed was for LE SSERAFIM to position themselves alongside other girl groups who had achieved first-week sales of one million albums at the time (BLACKPINK, aespa, IVE), rather than being grouped under the name 'NewAr' and compared with two other artists. This was suggested as a way to build their own independent path.
2. Regarding the claim that ADOR took no action and neglected the problem when a manager from another label told Hanni to "ignore it":
ADOR clarified that this issue involved an employee from another company and emphasized, "We believed necessary measures should be taken without harming the image of the artists, including Hanni." They detailed their efforts to understand why the relevant CCTV footage was not preserved, explaining that the person who reviewed the footage found nothing unusual except for one greeting scene, which was the only part saved. They also stated that they requested a face-to-face meeting with the manager from the other label (BELIFT LAB), but this was refused.
3. Regarding the request urging ADOR to take action on inappropriate remarks made by a HYBE PR staff member:
ADOR expressed deep regret for any discomfort and concern the artist may have felt. They explained that they immediately raised objections with HYBE's PR team and demanded measures to prevent recurrence. HYBE responded by removing the PR staff member from any ADOR and NewJeans-related PR work. After seeking legal advice on whether disciplinary action was warranted, they were advised that the incident did not constitute grounds for discipline or could be considered an unfair disciplinary action.
4. Regarding the claim that photos and videos from when NewJeans were trainees were released without permission and not deleted:
ADOR stated, "We are not the party that uploaded or distributed the videos, so we cannot delete them directly." They have requested media outlets to cease publishing these materials and are continuing to take such actions. They also reported actively investigating how these videos were leaked by sending official documents to the media involved.
5. Regarding the request to resolve damages to NewJeans caused by HYBE's 'push-out':
ADOR explained that they confirmed with HYBE that no 'push-out' (unfair sales practices) of albums occurred.
6. Regarding the dispute with Director Shin Woo-seok of Dolphiners Films and the disappearance of existing works due to this:
ADOR claimed that although the only content they took issue with was the "ETA Director's Cut," Dolphiners Films unilaterally deleted videos that they had not requested to be removed. ADOR stated that they took all possible legitimate measures to prevent infringement of rights.
7. Regarding the request to take all necessary measures to protect NewJeans' identity and guarantee their activities:
ADOR revealed that they had already communicated plans for a domestic fan meeting, the release of a full-length album, and a world tour next year, and are proceeding with these plans. However, the artist continues to refuse discussions. Concerning the claim that BELIFT LAB copied planning proposals, they attempted to verify the facts but noted that former CEO Min Hee-jin did not provide evidence. BELIFT LAB responded by stating, "We have already sufficiently answered through media interviews," making it difficult to confirm the details.
8. Regarding the request to reinstate former CEO Min Hee-jin:
ADOR firmly stated, "The retention of a specific individual in the CEO position is a matter of managerial judgment by ADOR's board of directors." They emphasized that they have endeavored to respect the artist's wishes as much as possible in terms of 'production' rather than 'management,' ensuring that former CEO Min Hee-jin can continue to oversee production.
Would this be considered enough?
