We have companies started by 0 gen artists or producers owning most of the market share. Gen 1 idols acting as directors and sometimes promoting. Gen 2, 3, 4 and 5 groups promoting at the same time. Imagine APink, Oh My Girl, WooAh, and Madein appearing at the same time in The Show. Or BoA, Taeyeon, Red Velvet, Aespa and SM’s new GG in the same concert. It’s peak saturation now, and sooner or later all of this will come crashing down when money gets tighter.
Has kpop ever been this saturated?
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It's at its worst in this gen
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