Someone needs to lurk into Hybe from SM like MHJ did, and learn their Marketing strategies, heck even their dirty ones!

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  • Tbh Riize and I suppose Aespa are SM’s latest and newest groups. All the others have been around for awhile and naturally would lose their relevancy/ popularity with time :melon_think: that’s just how things are. I don’t think it comes down to strategy or marketing etc people just automatically like newer shinier things, in this case Koop groups. Companies will always prioritise what they believe can bring in the most money overtime. At this point it’s usually the legacy of older groups that keep them relevant as opposed to any real-time achievements :pleading:

    Then look at Seventeen! ;judgingpepe:

    They are in their peak, despite being an old group!

    And NCT became too irrelevant this year, they are much lower than their peak!

    Even older SM groups haven’t flopped that bad except maybe EXO

  • Then look at Seventeen! ;judgingpepe:

    They are in their peak, despite being an old group!

    And NCT became too irrelevant this year, they are much lower than their peak!

    Even older SM groups haven’t flopped that bad except maybe EXO

    Of course there are some exceptions but my text applies as the expected standard :melon_think: not just with Kpop groups but western groups too

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