top tier visuals doesn't mean fits Korean standard (whatever that may truly be) to a T
all the idols you mention are objectively very pretty. Doesn't matter if they look different from each other, they're all considered the or among the prettiest members of their groups. That's it, literally. What people call the It Factor is mostly just a combination of visuals and sex appeal, more heavily on visuals for female idols, more heavily on sex appeal for male idols.
yet some make it HUGE and others dont even get looked at
why would you say that happens?
other than luck of course, but hey ive been attacked a lot for saying kpop popularity is mostly luck