They're already outpacing Rollingstone in gross revenue and concertgoers but I must note that at every stop, My Universe gets played. Which gives BTS two things. One, more recognition to non kpop audiences (as Messi and his wife have now heard their song) and two, more royalties from their hugely successful tour. They are the only group where ARMY will always be thankful for the mutual respect both parties have for each other.
It doesn't hurt that Coldplay is doing free promo for that BTS stadium world tour in 2026!! Thank you, Coldplay!
