And still BTS's popularity skyrocketed and HYBE had their highest profits ever. Also super curious how HYBE's "concerns" about K-pop's "growth slowing down" will impact their future promotion styles and decisions on how they budget for releases. Their stubbornness and unwillingness see what's right in front of them is amazing but also incredibly frustrating.
TLDR: HYBE, Like Crazy is a hit, a real hit. Do something about it.
If BTS wants to go creativity bankrupt for commercial success in the states, HYBE / BTS can strategically do that if they so wish to let all royalties go in the future. If Jimin HYBE is cool with sacrificing future royalties to promote him, then that is mainly Jimin's prerogative on spotify. For radio? Forget about it, song has to be PSY viral to get the impact you are seeking.
