Do you find it weird that BTS’s biggest hits in America are all bright, bubblegum songs and not their emo/hiphop songs?

People said BTS’s earlier music like Run, I need U feel the most authentic. But their best performing songs in the US are Boy With Luv, Dynamite, Butter, Permission to Dance… all are bright/bubblegum music. Does this feel ironic?

Maybe because the songs that you're referring to are in English and were actually promoted there? Boy with love had a big collab w/ Halsey. Their American labels actually helped in play listing and radio spins and promotion as well.

As a matter of fact, part of the rise of BTS in America were the same songs you're trying to downplay. Their discography is a large if not the biggest factor in their demand in the US.

Lastly, who the fuck said that the songs you named feel the most authentic? Any fan with a brain understands that musicians will try different things as their artistry grows. You sound like one of those former fans who's turned full blown anti.

It’s not weird at all. Most popular songs are pop and bright. The beauty of BTS discography is that the bright ones lure people in but the “dark” ones made them ARMY.

It's not weird at all, those songs were released specifically for US audience and charts. BTS changes their style and concepts strategically to reach wider audience and expand fandom. Bang PD is a genius really.

Fun Fact before their blow up even more with Dynamite + Butter

their longest charting song was Mic Drop - ie a hip hop song.....

and no kpop act outside of themselves (and PSY from before) have done more weeks on the Hot 100 with a song.

Dynamite + butter benefited from actually being given playlisting + a radio push the majority of their other songs did not including songs like Fake Love etc (FL still did 6 weeks on the hot 100 though)....

Bts English title tracks are more popular and all of them are bubblegum pop. If they had produced soemthing emo in English I bet it'd have been a hit too. But they were too afraid of taking risks.

english songs would of course be bigger in an english speaking country. that is kinds common sense

If only more "commercial and bright" music makes big waves in the US that's a US problem, not a BTS problem.

It looks like BTS did not become popular for their music.

Big Hit were very savvy in finding out what international fans (especially western fans) wanted from BTS, and then delivering it. They knew cultural appropriation is a source of conversation around KPop hip-hop styles, so they went for the safe option.

I feel like if they tried it with that hip-hop approach to try and go main stream it might be looked at badly like what happened with Jay Park. Their label was smart by switching to pop even though the songs weren't as good as their korean ones.