Why did that drinking show not help Twice chart higher in sk?

Twice are hanging for dear life in the top 40 melon and now all the variety shows jyp sent them to isn't paying off.

That drinking show worked for ITZY but not Twice, why?

Not everything works for everybody

because being in the show doesn't mean everybody's song skyrock the charts, for Itzy is because Charyeong went viral which helped the song

Because Twice aren't interesting for the public. There hasn't been a TV appearance of them for a long long while that has garnered high ratings or trends multiple times in Naver which means no one is looking them up.

To get a good example look at SNSD CB. They went on a lot of TV shows and their ratings were always among the highest of the year for the given show and constantly had lots of articles about their episode take up the top 10 on Naver.

Twice unpopularity with public is reflected with their music. If people doing care for them on TV why would they care for their music

aside from onces, people just really don't care about twice. they're boring image wise and music wise. its weird how fast they fell out of grace with the public. you can tell how much korea still likes snsd.

The Korean public cares about Twice about as much as a nugu group at this point. Sad truth

Chaeryeong, being an absolute QUEEN, is just infinitely more charismatic than whoever it was from Twice that went on the show

it was chuseok recently. The song has been rising and hopefully will continue to do so now that the holiday is over.