Now that we’re wrapped up - what are your thoughts on Neo Seoul Nights? I appreciate that they keep trying to do something different with the promos, but for me, this was a bit disjointed like the Beatbox promos.
I really liked the Sticker and Favorite promos, which felt more immersive. Like we were all really excited to see the next parts of the Favorite story each day as it played out on IG in pieces. And the Sticker NCIT/hacker felt more immersive because it was a constant stream of content - multiple NCIT posts during the day and multiple Hacker posts at night. (Plus you were excited for when the “flip” happened each day to see what was posted.)
Neo Seoul Nights sounded fun but there wasn’t a lot of content and what we got was very short. Missed opportunity I think to launch remixes on streaming platforms each day to go with it - again this created the feeling of an event and gets people excited to look for what’s new each day.
