CLIO‘s strategy planning team, assistant team leader Jo Young Joo shared,
“We are in a panic as well, as factors we did not consider at all during model selection, became the center of a controversy. However, it is a relief that we took down advertisement posts shortly after the controversy broke out, so profits were not affected.”
She further revealed that although they cannot reveal every part of the model contract, if the bullying controversy proves to be true after more investigation, the brand is considering pursuing a lawsuit regarding the model fees and advertising royalties.