Hybe's last few months/years' management of bts is a step-by-step guide how NOT to manage a group

title pretty much says it all

everything Hybe has done post-Butter just feels like a bad joke

First thing they did was ruining Butters immense momentum by releasing PTD (full stop lol) so fast after it. I still remember when Butter was released & how pretty much EVERYONE (fans & antis) were actually vibing with the song, but instead of using this perfect opportunity they decided to pretty much ignore butter the rest of the year and focus on PTD... even when, after weeks/months, it was clear which song got the most support.

afterwards, pretty much any decision they made, would have made ANY competent company cry.

the handling of the enlistment rumors, hiatus news & other "scandals", the whole roll out of Proof, the handling of jhope's solo (the part the company had to handle),... HOW does a company, who has literal gold in their hands, keep fucking up EVERY FKN TIME??

hybe will forever be a billion dollar company with the skills & mindset of a low/midtier company.

It all went downhill when they started releasing articles about lessening their dependence on BTS. in order to do that, they want BTS to be successful but not TOO successful. they want them to sell albums, but not TOO many that it'll fuck up their percentages that they need to show stockholders. They don't want the solos to be too successful either