Theres no reason why BIG 3 should struggle in the U.S

After Itzy's comeback, I find the shear idea of it so hard to wrap my head around.

I feel like this kind of thing isn't rocket science.

While SM and JYP are busy putting out Kwangya cringe AI music and wacky Disney channel welcome to lazy town non-sense you have a group like this that eats up both Aespa and Itzy musically and they aren't from Korea, they are made by a whole ass Japanese company.

The crazy part about this is that if this group was released by either JYP or SM they would have EXPLODED in popularity in the West. Don't even try and argue with me about this.

And like, I could totally understand if SM and JYP weren't pushing to break into the West with their groups, but it's obvious they are, especially SM with Aespa. The issue is they put NO thought whatsoever into the market and I just can't understand what is going on inside their heads.

Like it really shouldn't require all this forced push (talking about SM specifically here) just to scrape together nothing in the end.

it's like instead of pushing what would actually do well, they are bending over backward and jumping through hoops putting out music that literally nobody ask for and then when they don't get the expected results, they just double down on their already failed approach.

This is why I see so much potential in IVE, Lessarafim, and G-idle in the West. HYBE, Starship, and Cube at least seem to have their heads on their body.

If they were Big4 they would absolutely be slaying rn

If they were big 4 you would have been complaining about their lipsyncing and would have noticed some of the members slow and stiff dancing. OH and that horrible kids tone in the second video would be a total joke.

xg would be unstoppable if they were a big4 group

I agree but let's wait until the dust clears. They could also get Aeskarma'd. Itzy fought Aeskarma and Aeskarma won.

Quote from Oven-Baked Nuts & Mammoth (78)

If they were big 4 you would have been complaining about their lipsyncing and would have noticed some of the members slow and stiff dancing. OH and that horrible kids tone in the second video would be a total joke.

only with SM acts, other big4 are actually worth it to see live

this is all facts

it’s like SM and JYP are willing to throw their money down a hole to promote these groups but they….won’t actually choose songs or an image that would sell to a western audience

their groups would naturally get carried by audience demand if they bothered to put out a product that americans would actually like