they never break kayfabe. You can always tell in every MV they just play as “Mamamoo”.
Other groups can get into different characters and personas for their concepts. For Mamamoo’s it’s like:
- sassy independent woman at the club
- sassy independent woman at the bar
- sassy independent woman at the disco
- sassy independent woman at the villa
- sassy independent woman at the beach
- sassy independent woman at the vacation home
There’s more to concepts than just superficial props, its embodiments of different archetypes
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if you want to spin it that way, then you might wanna re-evaluate the groups you use as model examples for what you consider actually “evolving” their concept, bc those groups can easily be described as “cute, pretty girl at the beach; cute, pretty girl at vacation home; cute, pretty girl at the park; cute, pretty girl at dinner table; cute, pretty girl being psychos; cute, pretty girl in fantasy world” etc. you get the drift, under the same line of thinking. You’ll claim that’s not true but it’s really just like that if you want to stuff mamamoo into that same box; you’re just biased af but don’t wanna see/admit lol.
so whatyou’re saying is that bc mamamoo have done literally everything under the rainbow except the cute concept, especially trademarked by the chants-like vocalisation in its song, it means mamamoo never evolved? Wow you’re even more deliberately delusional than imaginable
And as a double whammy slap to op’s face, mamamaoo have in fact already done the innocent concept once before for lol, meaning they’re truly done everything. “Never evolved” indeed lmao
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Mamamoo never evolved? What are you, blind? Unless you count always delivering vocals and keeping their essence as confident women without flip-flopping all over the place as “never evolving” then yes shame on them lmao
Same with oh my girl. They’ve managed to keep their identity in tact while growing along the years. Oh a blind bat would claim they’re still selling the “cupid” concept now lol.
Op and delivering bullshit; name a less consistent duo
I use I cant believe it's not butter, and it's better. Anyways cream cheese is way better than butter.
better in terms of what? Bc it’s definitely not health benefits. I can’t believe it’s not butter is literally still a type of margarine lmao. It promotes containing 0 trans fat but omits the fact that it contains more saturated fat, and both these types of fats raise levels of bad cholesterol that contribute to clogged arteries and coronary artery disease, so the 0 trans fat doesn’t mean anything. I can’t believe it’s not butter also claims containing omega-3 acids, but it doesn’t tell you that the type of omega-3s in it is ALA which doesn’t really have any potential to protect against heart disease like EPA and DHA types omega-3s do. There’s also more salt in this spread. In other words, full of harmful stuff and no more health benefits than other margarine lol