Blackpink solo efforts exposed the group for being just average in many things, and they work better as a unit to hide their major flaws..
It feels like a lot of it was a waste because both Jennie and Lisa put a lot of resources into marketing and breaking into the market and they sold less units than Jihyo and Nayeon. The twice members didn't even market to the US, so how did they both end up with more sales than Jennie and Lisa?
It might be harsh to say, but I don't think they'll breakthrough in the west because the pop scene is too hard in 2025 compared to when blackpink was at their peak. They waited too long to start their solo careers and should've done this a couple of years ago. They especially Lisa shouldn't forget their roots and market towards where they're popular. For example Lisa should focus more on southeast asia rather than neglect it for promotion because I don't think she has "it" to make it in the west.
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Jennie sold 56k units without vinyl and interms of longevity, it already surpassed Nayeon album on billboard 200.
Lisa and Jennie albums did better than Nayeon and jihyo in european countries.
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I'm actually really shocked that hot already left global spotify and didn't even enter apple music global
More than their performance on korean charts
LIKE JENNIE WENT FROM #14 to 40 bcoz of Playboi carti album ( he had 30 songs and all those songs are charting both on spotify and Apple music chart....his least streamed song on album pulled 2.34m )....Lesserafim pulled 5.5m streams for their album...best among recent release by girlgroup, they tend to have good streams for both single and bside tracks.
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