What I find interesting about radio is...
Butter got good spins even before radio impact date.
The song is radio candy and DJs played it even the days before the tracking week started. Even the days before it started to count for charts... they played because it is a good radio song.
On the other hand, Olivia song didn't have many spins, neither did it have requests. Her labels wasn't planning to send the song to radio and radio didn't feel like the song needed to be played either.
However! The label decided to set an radio impact date after some weeks. We all should know by now that radio 'impact' date is the date when whatever agreement starts to take off.
I.e. the date when the label starts to pay....
Suddenly, the song sky rockets on radio after the impact day...
It's so funny, radio didn't see the 'potential' until the label started to pay
So the lesson?
Good payment will make anything fly AND the more you pay, the fastest it grows