Proof JYPE Holds Their Artist Back on Purpose and Kills Their Branding?

Quote from Brined Pasta & Pork (679)

Even now I'm not sure they really want them doing stuff outside the group. The magazine shoots and other solo things are quite regular now but Once's don't seem to hype them much.

Agree with this. I don't know whether they have less korean fans or the kfans just want to see them as a group but they really don't hype them as much. Ex: Nayeon, she once got a huge push(for jype standard) in 2020-21 (hawaii pictorial, fendi, lv, chaumet, biotherm) and yet onces did not hype her enough that she did not rank monthly in the top 10 of that dubious BR rankings. And JYPE sucks at mediaplay. When that company media plays it's always for the group and none for the individual activities. At least a little bit of nation's sister, best visual kind of media play jype.

I see fans of BP in pann hyping their solo cfs and ranking high in searches and in turn that gives them more individual recognition and more solo deals.

Quote from Smoked Mustard & Rosemary Rabbit (441)

Agree with this. I don't know whether they have less korean fans or the kfans just want to see them as a group but they really don't hype them as much. Ex: Nayeon, she once got a huge push(for jype standard) in 2020-21 (hawaii pictorial, fendi, lv, chaumet, biotherm) and yet onces did not hype her enough that she did not rank monthly in the top 10 of that dubious BR rankings. And JYPE sucks at mediaplay. When that company media plays it's always for the group and none for the individual activities. At least a little bit of nation's sister, best visual kind of media play jype.

I see fans of BP in pann hyping their solo cfs and ranking high in searches and in turn that gives them more individual recognition and more solo deals.

Jyp used all their mediaplay skills on Suzy but couldn’t even do it for any twice member . At least they are doing for sullyoon

Quote from Tenderized Sour Horse (531)

Itzy and skz have good promotions. Jyp killed twice's hype and held them back as soloist even though their members were a lot in demand. Got 7 was also not managed well. And missA too.

Stray Kids get a lot of group investment. Higher budget MV's, more b-side MV's and song videos, etc and they do well with them as a group. Don't kid yourself though in thinking their actual public promotion is any better than usual.

No one outside of their fandom knows their songs and members. Their public image is one of the lowest I've seen for a million seller. JYPE give none of the members any push outside of fandom activities either.

Itzy is the same, 3 years in and already fading with the Korean GP and compare Yuna's buzz from a couple years ago to now and you can see a similar thing happened to Nayeon, Sana and Tzuyu.

does any of you work for these company? or into promotion industry? everyone sounds like an expert while everyone is just a fan. you all just mad your group didnt make it big. top spots is a very limited slot. the make or break of a group has a lot of factors but you all blaming it to one person. he made those group i doubt he would intentionally sabotage them like everyone make it sound. everyone has its own charm it just jype got the short end of the stick. and remember these agencies means business. ask your self would you invest to something that wont return profit? and the analogy between snsd and wb, if snsd didnt made it big you will be blaming SM for sure. not everyone can make it big thats reality.