What does playlisting on Spotify mean?

  • It might be a dumb question but I genuinely don't know. I see people say "this song got such high streams due to playlisting" or "this group has so many monthly listeners due to playlisting". What does playlisting mean and how does it help groups get higher streams and listeners?

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  • Spotify doesn’t count streams if you put a song on repeat. That’s why people build playlists and put it on a loop, alternating the song they want to boost streams with other songs. It’s an automatic way of streaming, so you’re not required to do anything except letting the playlist play.


    Example:

    Song you want to stream

    Other song

    Other song

    Song you want to stream

    Other song

    Other song

    Song you want to stream

    Other song

    Other song

    Song you want to stream

    Other song

    Other song

    Song you want to stream

  • Ohh I see, so basically playlisting is streaming by the fandom. Doesn't every fandom do it though? So why people point fingers at some specific fandoms and groups :/

  • This is not what people mean when they mention playlisting. One thing is fans doing their own streaming playlists, either for fandom or personal use and another one songs being put on very popular playlists.


    These playlists usually you need companies paying to be on it. Today's top hits for example, the biggest playlist on spotify with over 30m followers... among kpop groups I believe only BTS & BP have made an appareance, though I don't think just paying is enough, you also need the popularity to back you up unless you are an western industry plant

  • This is not what people mean when they mention playlisting. One thing is fans doing their own streaming playlists, either for fandom or personal use and another one songs being put on very popular playlists.


    These playlists usually you need companies paying to be on it. Today's top hits for example, the biggest playlist on spotify with over 30m followers... among kpop groups I believe only BTS & BP have made an appareance, though I don't think just paying is enough, you also need the popularity to back you up unless you are an western industry plant

    exactly.

    the good thing about these lists (for the people on it) is that many locals, people who don't stan anyone in particular or just want to have some background music when they do their activities, have the tendency to just pick an already made playlist from spotify.

    Because of this, if you have a good label who promotes you well and put you on such lists, you'll have more exposure from fresh/non stan people. All these new people/new urls, even if they only listen once to your song, will increase your monthly listeners & streams.


    that's also how you create industry plants. If a new act suddenly is on every single big playlist, even in regions where it's clear they aren't that popular, you can start asking questions..

  • Playlisting means the song being put in official playlists, so people listening to that playlist end up listening to the song.

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