About the HYBE x LDH upcoming girl group

  • When I heard Ruann will be in it, I was intrigued because I always viewed her as a pseudo member of LOONA ^^ But I wonder if this group will be more accessible for international fans, more akin to NiziU? Because while I like most of LDH's music, it's very difficult to follow them because they are so contained in Japan. But now that they are working with a KPOP company, will there be a change?


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    Ruann from 13:56

    Girls Planet 999 Moana from 17:50

  • NiziU is not quite as open to the international market as you think. Foreign fans still have an uphill climb to get the albums, merchandise and such. They have to go through Japanese forwarding companies to establish a Japanese address, or phone number or such so it isn't as "open" as I think you believe. What you want is MORE open than NiziU. JYPE might have the group but their promotions so far are exclusive to Sony Japan and are only marketed in Japan. What I think you want is to have a distribution outlet in Japan and then one for Korea or international so the distribution and sales rights are multi faceted.

  • NiziU is not quite as open to the international market as you think. Foreign fans still have an uphill climb to get the albums, merchandise and such. They have to go through Japanese forwarding companies to establish a Japanese address, or phone number or such so it isn't as "open" as I think you believe. What you want is MORE open than NiziU. JYPE might have the group but their promotions so far are exclusive to Sony Japan and are only marketed in Japan. What I think you want is to have a distribution outlet in Japan and then one for Korea or international so the distribution and sales rights are multi faceted.

    I agree, but NiziU is a bit easier to follow on SNS than LDH groups. But maybe because NiziU is following the KPOP ways of promoting with their own variety show and available on JYP's youtube channel. While performance in Japan is hard to get, but they pop up sometimes on youtube by fans. But hey if LDH-HYBE group can do even better, than I'll be very happy.

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