It's a weird coincidence(probably not) maybe but for some reason many sort of unexpected massive hits are produced during the month of January whether it's English songs or K-pop...
January 2017:
Shape Of You
Despacito
Those 2 songs are today the most streamed songs of all time globally.
January 2018:
Bboom Bboom
Those 2 songs are among one of the most streamed/downloaded songs in Korea & their impact spread far beyond just Korea.
January 2021:
Driver's license
An unexpected massive hit that's actually a debut song.
Lol there's obviously a pattern, it seems in january people are more open & welcoming of the "new"
At some point in their career I want BP to release a single in January & let's see what fate has in store for the Pinks lol
January 2023, make it happen YG ✔️