Swan reveals that Purple Kiss was pressured with disbandment talks since 2 years ago

  • maybe she mistook titles and dates but 7HEAVEN was released in september 2023


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  • Such an awful company. Especially when that comeback is where they most likely lost fans because the concept strayed from what fans expected from the group. I still don’t understand why they’re holding them until contract expires

  • Such an awful company. Especially when that comeback is where they most likely lost fans because the concept strayed from what fans expected from the group. I still don’t understand why they’re holding them until contract expires

    I don't know. It sounds like they were already on the way out prior to that. I'm surprised that they were given such a long time after, so it sounds like someone was fighting to keep the group together during that time. It really only takes one song, but it looks like it just never materialized.

  • I don't know. It sounds like they were already on the way out prior to that. I'm surprised that they were given such a long time after, so it sounds like someone was fighting to keep the group together during that time. It really only takes one song, but it looks like it just never materialized.

    I think they had a tour booked and didn't want to cancel it. So, most likely wanted to maximize what they had left. I guess signs were there like lower budget MVs and chasing trends to hope a song goes viral. I think they ultimately lost out when they started to chase trends instead of continuing on the path that helped them stand out.

  • What was it that made them stand out, though?

    I think what made them have a strong start they went with a darker quirky concept. Also their sound was good because vocals really stood out and made the song have their own personal touch. However, they didn't really have that strong of a fandom and needed to continue to do what's working instead of chase trends or make songs that weren't them. I felt the group didn't really capture the general audience but had a smaller but dedicated fanbase. However, it's a business and companies need to see more results but them changing their sound to chase trends made them lose fans.

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