I feel that JYP’s latest korean girl groups (Itzy and NMIXX) were more on the quirky, experimental side and dabbled in darker concepts.
And now with the rebrand of Vcha to Girlset, we have yet another girl group geared towards the west and putting out trendier concepts and music.
And with Niziu and Twice aging out of their cute sounds, there’s a space left in JYPE for a girl group with an innocent/cute aesthetic. So should JYPE go this route with their next gg? 