Thomas Rhett and Riley Green are not names familiar to non-country fans.
Unlike people like Morgan Wallen, who had changed his style to get more 'mainstream', these artists continue to maintain the more 'traditional' style of country music and are not well known outside of country music circles.
Yet both are owned by Hybe, and ultimately answer to Mr. Bang Sihyuk.
Bang, who started as a ballad singer (not well known fact), realized the value of more 'traditional' style of singing and tried to acquire Mulgogi Music in Korea, better known as Lim Youngwoong's company where he is the only singer.
But the owner of Mulgogi music, essentially LYW's handler, refused and Hybe failed to acquire that. If Hybe did acquire that LYW would not have been able to bleat stuff like the importance of lawns in the Seoul Soccer Stadium, for the crappy South Korean national team.
It did lead Bang to realize the importance of country music, which is important for a segment of US population although not too much so for the rest of the world.
When Bang acquired Scooter Braun's Ithaca labels, he got to own the Nashville based Big Machine Records, owned by Scott Borchetta who had sold it to Braun. So, Big Machine Records and its sublabel BMLG, now called Nashville Harbor, came under Bang's control and run like Pledis - Bang won't interfere with the company's management but will collect the profits. They became part of Hybe America, and people like Thomas Rhett and Riley Green, completely unknown to people in Korea, became Hybe artists.
Kim Seokjin tried some country music. It is not known whether he had dealings with the country music composers under these labels through Hybe America, but if he ever gets serious in country he could be put in to one of these outfits.
It is also said that Hybe America, which also owns a latin music label, does well in its latin division too. Not well known in Korea, but popular in their regions.
So it is now safe to say that Hybe has moved on past BTS - it is more like an icing on the cake, but not essential to maintain the company.
