That’s a very controversial topic among SONEs and K-pop fans in general. Whether Jessica deserved to be kicked out of SNSD depends on whose perspective you take, because SM Entertainment, SNSD, and Jessica all have different sides to the story.
1. What We Know
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Jessica was reportedly focusing on her fashion brand, BLANC & ECLARE, while still being an active SNSD member.
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She claimed she was suddenly told she had to leave the group, while SM and some SNSD members implied there were ongoing conflicts due to her business priorities.
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SNSD continued as 8 members after her departure in 2014, and Jessica never rejoined SM.
2. Did She Deserve It?
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If you believe Jessica’s side: She was unfairly forced out even though she planned to balance both SNSD and her business. She had even renewed her contract with SM, so getting kicked out felt like a betrayal.
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If you believe SNSD/SM’s side: Jessica was prioritizing her own interests over the group, which caused tensions. SNSD was at their peak, and they needed full commitment. If she couldn’t balance both, they may have felt she was holding them back.
3. The Reality?
K-pop companies are notoriously strict, and balancing individual business ventures with a group career has always been tricky. It’s likely that there were internal conflicts, and instead of working through them, things escalated. It’s also possible SM used Jessica’s fashion brand as an excuse to push her out, since she was already seen as someone willing to move on from idol life.
Final Take:
Deserve? Maybe not. But was it inevitable? Probably. Jessica’s solo ambitions didn’t align with SNSD’s group activities at the time, and with the way K-pop operates, that kind of situation rarely ends well. Regardless, she’s thriving as a soloist and author now, while SNSD’s legacy remains untouchable.
Do you think she should have stayed? Or was it for the best? 👀
