- Reshaping Kpop's Sound: I think NJs reshaped the sound Kpop had via introducing and popularizing nostalgia themed songs and tiktok-esque songs. I'm sure other groups have done it before; however, NJ nailed the formula that made it popular and appealing to many.
- Production: NJ's production (MV/videos/choroes) isn't cheap. However they make it look effortless and fun--it's not overly dark nor bright, but rather playful. I'm seeing more and more of it, and I'm excited.
- Records Being Broken: NJ broke a lot of records as a Rookie GG. That itself is a big achievement. This most likely shifted expectations in the industry and perhaps sat the bar higher for many new debuts. People will use NJ to compare another group's popularity (for better or for worst) because NJ's success is the new standard/ideal. We are seeing NJ getting brought up in arguments or debates about popularity. Non fans/antis try to drag NJ into a conversation because a part of it is that NJ is the new standard that everyone uses to measure success of a debut/group.
- Trendsetting: NJ played a role in popularizing Y2K in Korea for the next generation.
- Competition: NJ made competition when it was quiet. They created a rift that threatened and inspired many companies to produce a new group to either challenge or dethrone NJ.
- Speaking out about their position: Self explanatory with all the things going around. They really went against the cultural grain. A bunch of female idols speaking out against a company that is predominantly male in a capitalistic, conservative and male dominated country. I'm sorry, but that takes balls of steel.
