aespa vs Illit - a decisive fight for the 5th gen of Kpop

Depends whether kakao or HYBE has the higher payola budget

Quote from WhyKnock

Because Beliftlab decided to fight SM at this point of time?

Belift ? When did they do that. I think y'all do know illit has no competition in 5th gen so y'all proceed to pit them against groups years older than them.

No one can guarantee that aespa will always be on top, especially since SM is bad at international promotion.

As for Illit, they're not really a "real" competitor (this group doesn't have a stable fanbase yet) their success only comes from Hybe's connections