Management isn’t pulling punches and are making sure that they are hitting every possible point for this group.
They have so much buzz/hype online between tiktok and YouTube because of their TV show randomly peaking people’s interest.
Like this one video already has 204k on youtube and its such a niche topic
Then, their creative team is also taking nothing and turning it into something by just putting the girls into a themed room, having them lip sync on camera with the lyrics scrolling the bottom and then putting a cute filter on it and still calling it a lyric video. Its so cute and it adds to the “togetherness” feeling groups should have.
Lastly they know their audience. This music feels a little bit of a mix between Little Mix/Fifth Harmony music which has a track record if catching and well...kpop and those are exactly the two audiences tuned in.
Extra- they created so much buzz with Manon being added to the house, making the group and Emily NOT that i hope they also put Emily into either a smaller group or debut her solo
