seeing how lisa was the only one to even be nominated not once, but twice for these western award shows & has won both now, something even blackpink as a group hasn't done, i think it's fair to speculate lisa has signed with UMG. Rosé had her solo just a few months before lisa & her songs were obviously more geared towards western market - in english & a couple of western interviews, yet she wasn't even norminated once...
I think, after umg saw Money getting big on tiktok, they decided to sign on Lisa as a soloist. she has the biggest solo fanbase & the most international appeal of all the other members. Very possible that she'll still stay in blackpink, but will just work under UMG for her further solo projects. what do you think?