RBW CEO Kim Jinwoo (MAMAMOO agency) said that unlike many other groups in recent years NewJeans are pursuing music which is easy to listen to, and that their concept is clean and trendy.
High-Up executive supervisor Choi Jinwoo (STAYC agency) said that for him it seems like NewJeans are pursuing sensibility and freshness kind of similar to what kpop groups did in early 2000's.
