One of the most sought-after and visionary stylists in the world of K-pop and Korean hip-hop, Kim Wook has worked with all of the ‘Big Four’ labels [JYP Entertainment, SM Entertainment, HYBE and YG Entertainment], albeit some of his most impressive creations have been brought to life during his styling stints under SM. He’s the creative genius behind the iconic looks from the music videos of Blackpink’s “Kill This Love,” EXO’s “Obsession” and aespa’s “Savage.”
Last December, Kim bagged the coveted ‘Stylist of the Year’ trophy at the 11th Gaon Chart Music Awards for his unparalleled work in SHINee’s “Don’t Call Me,” Taemin’s “Advice,” Kai’s “Peaches,” IU’s “Coin,” Key’s “Bad Love” and finally, Woodz’s “Feel Like.” Hailed as ‘God Wook’ among the fandoms, in 2018 he tied the knot with collaborator and co-stylist Choi Minhye who has worked with the likes of SHINee, Winner and Dara.
In this exclusive interview for Rolling Stone India‘s K-Music Special issue 2022, Kim opens up to our journalist Oysmita Majumder about his honest thoughts on being a K-pop stylist, dealing with hate comments, and the Easter eggs he left for fans in aespa’s “Savage” outfits.
