Thread
Is Ive doing too much/oversaturating themselves?
Blackpink and Aespa both have periods where they starve fans of content, therefore when they come back it’s always an event. Ive still has two songs doing well on the charts, yet they’re coming back with another one and are also doing many side activities. Should they slow down a bit, take an extended hiatus?
OP
Someone already said it, but blackpink is the exception not the rule. Even aespa suffered from the longer break. Most kpop groups need to be active and put out content to keep fans on their feet. IVE is doing really well, and I think starship is marketing them correctly. People are looking forward to their comeback so clearly something going right! Twice easily put out double the content at their content peak, and they did extremely well. It's a tried and true method. starvation generally makes fans leave lol.