Next Level and Savage have been considered too jarring for western promotions. Life's Too Short and Dreams Come True would've been better choices because someone who is just now seeing a Next Level/Savage performance might be overwhelmed by it.
I think there are better ways to approach their western promotions
Bc they're desperate for western validation and have been for a long time.
Because LSM wants it desperately
"Jarring?" Tell me you never listen to Western music without telling me you never listen to Western music. There's wilder stuff on the charts, which is why aespa performed Savage at the Thanksgiving Day parade and people all over the country were still able to enjoy their holiday meal without dying of shock.
SM is working through a shopping list of everything BTS and Blackpink have done so they can go "See, Aespa did these things too, ergo they are the biggest group in the world." That is definitely coming. (Like how they lied that Aespa were the first group to be invited to play Coachella main stage and My's were furious at the theory that they might be a guest of an invited guest, until that's what transpired.)
They can complete the to-do list, but the hype is not there. Aespa are K-Pop, they don't transcend it.
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