Genuinely baffled as to how SM managed to kill Aespa's hype for this comeback

  • They had Coachella


    They had months of hiatus


    They had the second SMCU episode, they had western distribution, good US promotions, radio play, playlisting


    And yet Illusion and LTS both did poorly on the charts and there is little hype for Girls, at least judging from how their Twitter likes are moving compared to previous eras


    There's still 10 days until the comeback so maybe the hype will be back with the MV teaser but not really feeling it rn

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  • thank midselle. any potential hype that the showcase could have brought in was overshadowed by her

  • Honestly, I was expecting their individual teasers to be way better. Savage’s were awesome and had everyone freaking out over them, especially Karina’s. That might’ve been able to restore some hype at least.


    Hopefully their MV teaser is good.

  • Some mys are not loving this rollout too and the success stans are being so negative over it, it’s annoying.


    If you stan them for charts and success don’t ruin it for the rest of the fans. I just know that if aespa don’t achieve big numbers this comeback (talking about girls) all the fake stans will show their true colors.

  • SM intern to blame they constantly deleting and reuploading again sometimes forgot to add the member individual name tags.

  • I said last year that aespa's biggest obstacle would be SM X( they always fumble promotions for their girl groups, especially when they aim for the west


    they can still turn it around with a great song and mv. and fingers crossed they will properly debut in japan this year bc a solid japanese fanbase will help a lot.


    the success stans should sit down, if nothing else there are the physical sales to look forward to

  • Life too Short is getting all the promo and wrong attention from SM. Like the song not only was released unofficially months ago that everyone got over it but it was also not a fan favorite. It’s a cute song but not title material. And not aespa sound that got them those fans in the first place. They keep shoving this song’s promo (tiktok) instead of prioritizing the Girls album teasers. The way they are doing it is so wrong.

  • If I was you I would not give twitter likes relevance. Some bgs got more engagement than bp there and we know how they do in comparison

  • The hype is there . SM intern keep posting about LTS content and promo during Girls teaser

  • Im quite disappointed with the girls teaser esp when next level and savage ones were s tier, the teasers feel so bland. Hopefully the song comes out good but the hype right now is kinda dull

  • Ok at least I’m not the only one not feeling these teasers.


    Idk they ain’t just hitting like savage and especially next level, they look more normal and not giving me that out of the world feel that savage and next level did


    The weapon stuff is cool though, so maybe they are focusing on that?

  • I personally don't like the teasers, I'm not even my, but savage teasers were crazy and awesome. But these ones lack something, they are not creative.

    I don't see hype on allkpop but I think they'll do good, because have lots of likes on Twitter and their la showcase was good

  • they are gona promote a kpop song on an english broadcast, along with generic life to short.

    i got my popcorn ready when all this promotion won't do anything in the west. the concept won't work here

  • they are gona promote a kpop song on an english broadcast, along with generic life to short.

    i got my popcorn ready when all this promotion won't do anything in the west. the concept won't work here

    Just like how their showcase was supposed to be empty? Yea stfu

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