Display MoreBefore the audit was announced by HYBE, NewJeans were already considered the most popular celebrities in Korea, with almost their entire discography still in the top 100 of the charts, along with massive brand deals everywhere. Koreans even coined the phrase "The World is NewJeans", and they've also been called "Korea's Favorite Daughters".
So when you begin a negative media play campaign to smear and attack them, and then get exposed by an internal document describing how you need to abandon them, along with your Chairman ignoring their greetings and clearly taking exception to their historically dominant careers, it's no surprise Korea is standing behind NewJeans.
And they are getting support from everyone--fans, dozens of industry peers and celebrities, creatives from different companies, big brands and companies like Apple, and of course, the general public.
I've never seen a girl group this loved since SNSD, and honestly, it's a debate that can be had over who's more loved between those two, because it's hard to see any girl group not only surviving their own company trying to bury them, as NewJeans has with HYBE, but even thriving.
The things you mentioned are why Mine Heejin has been able to flip the narrative on HYBE as far as her reputation is concerned, but HYBE screwed up the moment they put out a bunch of laughable statements on how they would prioritize protecting NewJeans and then did the exact opposite over and over.
They never understood or appreciated the value of NewJeans, or they would have NEVER started any of this to begin with.
ahh this really puts things into perspective, thanks for breaking it down ! I really hope they come out of this ok, maybe im just too terminally online but i get so much anxiety seeing all the daily drama and hate the girls get