yg and sm are old school kpop while hybe revolutionize kpop to be more global. jyp is in between. even kakao us trying to enter us market now bec ch market is going down for kpop. i think old kpoppies are just use to old system. hybe is trying to be more future-oriented . trying to get a piece of market share globally. its actually a good srategy, imagine if ur only market is sk , jp and ch and we all know they are the most toxic esp ch and sk. and sk gp is dwindling with their population declining 😂.
Posts by Lixi2001
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they keep their older acts active and give them comebacks and promotions even if they are not at their prime or profitable anymore, unlike HYBE which would put you in dungeon if you didn't sell the suitable amount of albums or not successful enough. Or Yg which would outright dispose you off while debuting new group.
That's probably why SM has most amount of legendary acts still promoting in kpop industry.
Tbh seeing the post of formis-9 member made me think that what would happen to txt, enhyphen, lesserafim when they are not at their prime anymore. Would hybe put them in dungeon too.
And the amount of new groups they keep on debuting every year, it just takes the spotlight away from older groups
i think its different bec fromis 9 was not created by hybe. they have no control over their musical direction like svt. it’s purely pledis. for big hit, belift and source, they have same pds and many ips like webtoon connected to hybe and artists. in addition, wtv u say , hybe pays their artists well more than sm. thats why ul find more sm artists leaving or unsatisfied with sm mgt. since hybe/bighit just started with bts , it is yet remain to be seen how well they will end up. But their biggest advantage is that they have bigger global audience and source of profit - concerts, merchs sales, global endorsements, wider ips like webtoon etc. it is not limited to sk or east asia.
